Browser events are checked against analytics, advertising platforms, forms and lead records.
Analytics & insight
GA4 consultant for reliable analytics and conversion tracking
GA4, Google Tag Manager and reporting support for UK businesses that need dependable conversion data and clearer answers about marketing performance.
We audit broken or duplicated tracking, define meaningful events and build reporting that connects website behaviour with enquiries and commercial outcomes.
Book a tracking audit ↗Measurement you can trust and decisions your team can use.
Measurement you can trust and decisions your team can use.
Analytics becomes valuable when definitions are clear and the data reconciles with operational reality. We connect measurement planning, implementation, consent, validation and reporting rather than treating them as separate jobs.
The work is planned around the commercial outcome, delivered hands-on and connected to the wider customer journey.
Why Clicky ClicksRelevant expertise.
Relevant expertise.
Evidence before promises.
Work directly with Chris Waterhouse from diagnosis through delivery, with the wider customer journey kept in view.
Dashboards are designed around decisions and exceptions rather than vanity metrics.
Tracking work can extend across websites, booking platforms, campaigns, CRM and e-commerce.
Related capabilityGoogle Analytics consultantconversion tracking agencyGoogle Tag Manager consultant
What we help withPractical support.
Practical support.
Clear outcomes.
Scope can be focused around a specific issue or combined into a wider improvement plan.
01GA4 setup and review
02Google Tag Manager setup
03Conversion and form tracking
04Virtual page views
05Campaign and UTM structure
06Looker Studio dashboards
07Monthly reporting
08Lead source reporting
09Marketing funnel reporting
10Tracking audits
Indicative cost estimator
Get a useful starting range.
Choose the shape of the work to see an indicative investment. It is a planning guide, not a fixed quote: we will confirm scope, access and priorities before recommending an exact figure.
£150 + VATproject delivery rate£100 + VATretained support rate
What better looks likeLess friction.
Less friction.
More clarity.
✓Cleaner data
✓Trusted conversion events
✓Commercial dashboards
✓Visible lead sources
✓Better budget decisions
✓Clearer accountability
How we approach itA clear process.
A clear process.
Hands-on delivery.
The process is specific to analytics & insight, while strategy and implementation remain connected.
Measurement plan
Define the customer actions, properties and outcomes the business needs to understand.
Implementation audit
Review GA4, GTM, consent, platform tags and current conversion definitions.
Build and validate
Implement clean events and test them across browsers and live journeys.
Report and govern
Create useful views, definitions and release controls so the data stays dependable.
Common questions
Useful answers before we talk
What does a GA4 consultant do?+
A GA4 consultant plans measurement, audits implementation, configures events and conversions, validates data and turns reporting into usable commercial insight.
Can you fix duplicate or missing GA4 events?+
Yes. We trace tags, data-layer events, plugins and platform integrations to identify why counts are missing or duplicated.
Do you work with Google Tag Manager?+
Yes. We build and audit tags, triggers, variables, consent behaviour and naming conventions in GTM.
Can you build Looker Studio dashboards?+
Yes. Dashboards can combine analytics, advertising, CRM and other relevant sources where access and connectors allow.
Can you track calls, forms and bookings?+
Yes. We can measure important interactions while documenting what each event represents and where platform limitations remain.
Technology we work with
Platforms connected to this service.
Explore practical platform guides covering fit, implementation risks, integration and the wider customer journey.
Evidence and practical guidanceSee the work.
See the work.
Understand the decisions.
This service page is the main commercial destination. Supporting guides answer specific questions, while case studies show how connected delivery works in practice.
Delivery example
Connecting bookings, communications and commercial reporting across multiple venues
A long-term digital partnership supporting a fast-moving, multi-location activity provider through campaign delivery, operational tools and clearer decision-making.
Read case study ↗Delivery exampleTurning dispersed property marketing data into decision-ready reporting
Joining analytics, website performance and regional marketing activity into reporting that senior teams could use.
Read case study ↗Practical guideHow to check whether your GA4 tracking is working properly
Find missing, duplicated and misleading conversion events before they distort marketing decisions.
Read insight ↗Practical guideGoogle Tag Manager explained for business owners
Understand what GTM controls, why governance matters and how it supports reliable measurement without becoming another black box.
Read insight ↗Practical guideHow to build a Looker Studio dashboard people will actually use
Design reporting around commercial questions, decisions and exceptions instead of filling pages with disconnected charts.
Read insight ↗Ready when you are
Not confident your tracking is right?
Tell us where you are now and what you are trying to improve. We’ll recommend the most practical next step.
Book a tracking audit ↗