Page structure, calls to action and lead handling are defined before visual polish.
Web design & development
Web design agency building websites that convert
A UK web design and development service for businesses that need more than an attractive brochure site. We combine clear messaging, responsive design, SEO structure and measurable conversion journeys.
From focused landing pages to WordPress, Webflow and Shopify builds, every project starts with the customer action and commercial outcome.
Start a website project ↗A commercially useful website, designed around the real customer journey.
A commercially useful website, designed around the real customer journey.
The strongest websites connect positioning, content, usability, search visibility, forms, tracking and follow-up. We plan those elements together before design decisions become expensive to change.
The work is planned around the commercial outcome, delivered hands-on and connected to the wider customer journey.
Why Clicky ClicksRelevant expertise.
Relevant expertise.
Evidence before promises.
Work directly with Chris Waterhouse from diagnosis through delivery, with the wider customer journey kept in view.
Hands-on delivery across bespoke PHP, WordPress, Webflow and Shopify.
Accessibility, responsive behaviour and Core Web Vitals are treated as build requirements.
Related capabilitywebsite design companyweb development agencybusiness website design
What we help withPractical support.
Practical support.
Clear outcomes.
Scope can be focused around a specific issue or combined into a wider improvement plan.
01Business and service-led websites
02Landing and campaign pages
03Lead generation funnels
04WordPress websites
05Webflow websites
06Shopify websites
07Booking and enquiry journeys
08Website rebuilds and migrations
Indicative cost estimator
Get a useful starting range.
Choose the shape of the work to see an indicative investment. It is a planning guide, not a fixed quote: we will confirm scope, access and priorities before recommending an exact figure.
£150 + VATproject delivery rate£100 + VATretained support rate
What better looks likeLess friction.
Less friction.
More clarity.
✓Clear messaging
✓Strong calls to action
✓Fast routes to enquiry
✓SEO-ready structure
✓Clean conversion tracking
✓CRM handover considered
How we approach itA clear process.
A clear process.
Hands-on delivery.
The process is specific to web design & development, while strategy and implementation remain connected.
Discovery and architecture
Map audiences, services, search intent, content and the actions each page must support.
Content and UX
Create message hierarchy, wireframes and responsive journeys around real visitor questions.
Design and development
Build reusable, accessible components with tracking and integrations considered.
Quality assurance and launch
Test devices, forms, analytics, redirects, metadata and live conversion journeys.
Common questions
Useful answers before we talk
How much does a business website cost?+
Cost depends on the number of page types, content, integrations and platform. A focused business website usually begins with a discovery session and an agreed scope before a fixed proposal is produced.
Which website platform should we use?+
The right platform depends on editing needs, integrations, commerce, internal skills and long-term ownership. We work across WordPress, Webflow, Shopify and bespoke PHP.
Will the website be SEO-ready?+
Yes. Information architecture, metadata, headings, internal links, structured data, redirects and performance are considered during the build. Ongoing SEO is available separately.
Can you write the website content?+
Yes. We can plan and write service-led content, calls to action, FAQs and supporting search content.
Can you redesign an existing website without losing rankings?+
Yes. We audit valuable URLs, content, internal links and backlinks, then prepare redirect and launch checks to reduce migration risk.
Technology we work with
Platforms connected to this service.
Explore practical platform guides covering fit, implementation risks, integration and the wider customer journey.
Evidence and practical guidanceSee the work.
See the work.
Understand the decisions.
This service page is the main commercial destination. Supporting guides answer specific questions, while case studies show how connected delivery works in practice.
Delivery example
Rebuilding a distinctive Webflow store experience in Shopify
A detailed migration focused on preserving the established brand experience while introducing Shopify commerce and maintainable store operations.
Read case study ↗Delivery examplePerfectly Pure: building a premium Shopify experience for a growing wellness brand
A high-end Shopify design and development project connecting premium visual presentation, flexible product journeys, subscriptions, affiliate sales and practical store management.
Read case study ↗Practical guideHow we hit a 100 Google Lighthouse score, and why it matters for your site today
A practical, non-technical guide for founders and marketing leads on what a 100 Lighthouse score means, how we achieved it, and how to check whether your site performance is hurting growth.
Read insight ↗Practical guideWhy AI-assisted website builds still need senior developer oversight
AI can accelerate website builds, but relying on it without senior developer review creates security, compliance and maintainability risks that can cost businesses time and money.
Read insight ↗Practical guideHow to write a website brief that prevents expensive scope creep
Define audiences, journeys, content, integrations and acceptance criteria before design decisions create costly changes.
Read insight ↗Ready when you are
Planning a new website? Let’s map the structure and conversion points first.
Tell us where you are now and what you are trying to improve. We’ll recommend the most practical next step.
Start a website project ↗