Connecting bookings, communications and commercial reporting across multiple venues
A long-term digital partnership supporting a fast-moving, multi-location activity provider through campaign delivery, operational tools and clearer decision-making.
A commercial need with several connected parts.
Bookings changed quickly across numerous venues and dates. The team needed to reach the right families at the right time, understand performance by location and reduce the manual work involved in operational communications.
What Clicky Clicks delivered
Campaign planning, venue-led email and SMS journeys, audience selection tools, booking and attendance reporting, financial projections, dashboards and ongoing senior digital direction.
The value of the work
A more connected operation in which marketing activity, live booking information and management reporting support the same commercial priorities.
What the work needed to achieve.
The scope was shaped around the business need and the dependencies across platforms, people and customer journeys.
Senior thinking with hands-on implementation.
The work connected strategy and delivery, keeping recommendations grounded in what could be implemented and maintained.
Campaign operations
Built practical workflows for segmented email and SMS communication, including venue, date and eligibility logic.
Reporting and forecasting
Created management views for bookings, attendance, year-on-year performance and commercial projections.
Ongoing direction
Supported campaign priorities, budgets, customer journeys and urgent operational requirements throughout peak periods.
The practical outcomes.
This example reflects an ongoing retained partnership. Commercial figures and customer data remain confidential.