Hands-on experience across websites, campaigns, CRM, analytics and operational delivery.
Direction & commercial clarity
Digital marketing consultant for joined-up commercial growth
Senior, hands-on digital marketing consultancy for UK businesses that need clearer priorities, better coordination and stronger results from websites, campaigns, CRM and reporting.
Work directly with Chris Waterhouse for practical direction and implementation support, without adding another full-time senior salary.
Book a marketing strategy call ↗Senior direction that turns disconnected activity into one practical plan.
Senior direction that turns disconnected activity into one practical plan.
Digital strategy should make decisions easier. We review the customer journey, commercial goals, current suppliers, platforms and evidence, then turn that picture into a prioritised delivery plan with clear ownership.
The work is planned around the commercial outcome, delivered hands-on and connected to the wider customer journey.
Why Clicky ClicksRelevant expertise.
Relevant expertise.
Evidence before promises.
Work directly with Chris Waterhouse from diagnosis through delivery, with the wider customer journey kept in view.
Strategy and implementation stay connected through one accountable point of contact.
Relevant work spans multi-location services, property, care, e-commerce and professional organisations.
Related capabilitydigital strategy consultantdigital marketing consultancyfractional marketing director
What we help withPractical support.
Practical support.
Clear outcomes.
Scope can be focused around a specific issue or combined into a wider improvement plan.
01Marketing strategy and campaign planning
02Website and customer journey reviews
03Agency and supplier coordination
04Campaign reporting and analysis
05CRM, email and automation planning
06Lead generation strategy
07Monthly priorities and action plans
08Commercial review of spend and opportunity
Indicative cost estimator
Get a useful starting range.
Choose the shape of the work to see an indicative investment. It is a planning guide, not a fixed quote: we will confirm scope, access and priorities before recommending an exact figure.
£150 + VATproject delivery rate£100 + VATretained support rate
What better looks likeLess friction.
Less friction.
More clarity.
✓Clearer priorities
✓Better use of budget
✓Improved reporting
✓Fewer disconnected tasks
✓A practical growth plan
✓Senior accountable support
How we approach itA clear process.
A clear process.
Hands-on delivery.
The process is specific to direction & commercial clarity, while strategy and implementation remain connected.
Commercial diagnosis
Clarify the growth goal, constraints, customers and current performance.
Journey and channel review
Examine how content, campaigns, technology and teams work together.
90-day priority plan
Sequence the highest-value changes with owners, evidence and realistic effort.
Delivery and review
Implement directly or coordinate specialists, then review the commercial outcome.
Common questions
Useful answers before we talk
What does a digital marketing consultant do?+
A digital marketing consultant reviews the commercial goal, customer journey, channels, systems and evidence, then recommends and helps deliver the most useful priorities.
Is this different from hiring a marketing agency?+
Yes. You work directly with a senior practitioner who can lead strategy, challenge suppliers and remain involved in implementation rather than passing work through account layers.
Can you act as a fractional marketing director?+
Yes. Retained support can provide regular senior direction, planning, reporting and supplier coordination without a full-time appointment.
Can you work with our existing agency or internal team?+
Yes. We can provide an independent review, define priorities and work constructively with existing people and suppliers.
How does an engagement begin?+
Most engagements start with a focused discovery and digital review, followed by a prioritised project or retained plan.
Technology we work with
Platforms connected to this service.
Explore practical platform guides covering fit, implementation risks, integration and the wider customer journey.
Evidence and practical guidanceSee the work.
See the work.
Understand the decisions.
This service page is the main commercial destination. Supporting guides answer specific questions, while case studies show how connected delivery works in practice.
Delivery example
Connecting bookings, communications and commercial reporting across multiple venues
A long-term digital partnership supporting a fast-moving, multi-location activity provider through campaign delivery, operational tools and clearer decision-making.
Read case study ↗Delivery exampleTurning dispersed property marketing data into decision-ready reporting
Joining analytics, website performance and regional marketing activity into reporting that senior teams could use.
Read case study ↗Practical guideHow to build a digital marketing strategy that your team can actually use
A practical framework for turning commercial goals into joined-up priorities across your website, campaigns, CRM and reporting.
Read insight ↗Practical guideFractional digital direction or another agency: what does your business actually need?
Understand the difference between senior joined-up direction and another specialist delivery supplier before you commit budget.
Read insight ↗Practical guideA commercial digital marketing audit checklist for UK businesses
Review the areas that reveal wasted spend, disconnected systems and missed lead opportunities without getting lost in vanity metrics.
Read insight ↗Ready when you are
Need senior marketing input without another full-time salary?
Tell us where you are now and what you are trying to improve. We’ll recommend the most practical next step.
Book a marketing strategy call ↗