Creating reliable measurement foundations for a high-consideration enquiry journey
A focused analytics and advertising setup designed around sensitive, longer-term recruitment decisions.
A commercial need with several connected parts.
The organisation needed confidence that website enquiries and important actions could be measured correctly before campaign decisions were made. The journey required careful treatment rather than a generic e-commerce conversion model.
What Clicky Clicks delivered
Website and funnel mapping, GA4 review, Google Ads measurement, tag implementation, conversion definitions and practical reporting recommendations.
The value of the work
Campaign activity could be assessed against more meaningful website actions with a clearer understanding of the path towards a qualified fostering enquiry.
What the work needed to achieve.
The scope was shaped around the business need and the dependencies across platforms, people and customer journeys.
Senior thinking with hands-on implementation.
The work connected strategy and delivery, keeping recommendations grounded in what could be implemented and maintained.
Journey mapping
Mapped the steps and decision points from first visit through to enquiry.
Measurement setup
Reviewed GA4 and advertising requirements, then implemented the priority conversion structure.
Actionable handover
Documented what was measured, what still needed evidence and how performance should be reviewed.
The practical outcomes.
The public example avoids sensitive applicant information and does not disclose campaign performance.